DADA ARRIGONI

Luxury as an Expression of the Soul

There are stories that cannot be told with a single voice. Dada Arrigoni is one of them.

A project born from a profound and multifaceted vision of jewelry — not merely an ornament, but a statement of identity, memory, and beauty.

Two distinct souls, united by a single creative direction.

On one side, the Dada Arrigoni collections, the quintessence of refined, essential, timeless style.
Jewels conceived to endure and to be passed down, as one does with what holds true and lasting value. Each creation is born from a harmonious balance between pure forms and a cultivated aesthetic vision — one that transcends generations.

On the other side, the surprising and visionary strength of Happy Frog: a ring that breaks the rules, defies conventions, and gives voice to a new idea of luxury. Ironic, pop, and unconventional. An object that lives between art and design — an icon created for those who love to stand out with both lightness and depth.

Two different languages, one single essence.

THE FIRST ATELIER

In Dada Arrigoni’s life, jewelry has always been worn with natural ease — a daily gesture that became an essential part of her being. The memories of her past are adorned with jewels and strong, determined women: her grandmother Adele, her mother Angela, and her aunts — among them Aunt Lucia, a pivotal figure in Dada’s life, who always believed in and supported her talent. Dada Arrigoni’s dreams began here: “To create necklaces for beautiful women” — like the aunts she admired through the eyes of a child. Images from the past intertwine with encounters and life stories. The rest was determination, skill, humility, and the courage to learn — to keep learning, with curiosity and a constant pursuit of discovery. Thus came the decision, in 1985: “When I opened my atelier, I knew I would design and sell only the jewels I created myself — according to what would later become my distinctive signature style.”

THE BEGINNING OF A VISION

Iconic jewels that embody memories, emotions, and creative freedom, transcending time with elegance and authenticity.

"This is how I created my collections, beyond the passage of time. Beyond trends. With commitment and even a little bit of madness. Always with the freedom to be myself." - Dada Arrigoni